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Different types of MLM Leads and Terms to Look For.
Shared:
Most leads you buy are shared. This allows the lead seller to make more profit. The lead provider sells the same leads to you and to other competing distributors.
The practice of selling shared leads tends to keep prices lower. But since these leads are being contacted by more than one distributor they are usually less responsive. It`s a trade off.
If you are willing to buy shared leads the important thing to look for is how many times they are shared. Most reputable lead providers will have this posted on their website.
Exclusive:
Exclusive leads are just the opposite of shared. Exclusive leads are not shared with anyone. They are often more expensive but usually more responsive.
Fresh:
Another thing to look for is how fresh are the leads you are buying. How fresh they are means the amount of time in days between when the lead responded to the ad and when you actually get the leads delivered to you.
Reputable lead providers will have this information available. Often the date/time stamp is provided with the leads you buy. This shows exactly when a person responded to an ad on the Internet.
Naturally, the sooner you get the leads the better. People very quickly forget they even requested information about a business opportunity if they do not get contacted soon.
Opt In.
Opt in leads are simply leads that have answered an ad and given their email address and permission to get more information.
Double Opt In.
Double opt in means that after the leads have requested more information they are sent a confirmation email. When they receive the email they are required to reply or click on a link to confirm they want to be contacted.
If they do not confirm this, they will not be sold as a lead, and they will not be contacted.
Email Leads:
Email leads are for the purpose of contacting them by email only. These leads are usually lower in price and quite often lower quality. They generally come with a first name and email address.
These leads may come with more information such as their last name, date and time stamp, and i.p. address. The i.p. address is a number assigned to them by their Internet Service Provider when they were connected to the Internet.
Phone leads:
Phone leads, as the term suggests are for calling leads on the phone. These leads often come with just a name and phone number. No email address included. These people may not have access to the Internet, but still want to start their own business.
Surveyed Leads:
Surveyed leads have not only responded to an ad, they have also answered questions such as:
When can they get started? How many hours a week are they willing to put into their business? How much money are they willing to invest? Why do they want to start a home based business?
These leads usually cost more because they are often more serious and you know how serious they are before you contact them.
Direct Mail Leads:
Direct mail leads are leads that include the names and mailing address of the person responding to the ad. They are used for advertising campaigns mailed via The U.S. (or other) Postal Service. Post cards for example.
Co Registration Leads:
Co registration leads are usually the lowest price leads. They mostly come with a name and email address and may, or may not actually want information about any home based business.
These often come from people who respond to an ad about contests or free gifts. Sometimes they are taken to a form where they can check boxes for more information on a variety of topics.
Sometimes the boxes are already pre-checked. So I person responding to one of these ads may not even realize they opted in for you to contact them.
When you research lead providers you`ll find a variety combinations of the leads described above. They may be described differently, or have terms such as Premium, Pre Qualified, etc.
Before you put your money on the table read what you`ll actually be buying. Depending on the website the information may be very clear. It may also be quite vague.
It`s always a good idea to ask someone you trust what they recommend and have experienced. But keep in mind that experience and attitude come into play.
Two different people using the exact same leads will have different results. The only way for you to know for sure what your results will be is to test them yourself.
Hey Jeff,
I've just read your latest issue for the 2nd time. Loved it the first time. Loved it more this 2nd reading.
Here's what I think about this ezine issue..."It's one of the absolute best ezine issues I've ever read!"
Dude, I'm honored to know you! Thank you for being the
real deal. ~ed thorpe
www.Co-Reg-Secrets.com
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Fred Stege How to Recruit Your Way to Millions
Recruit Your Way to Millions
Duplicatable techniques and phone scripts used to build a network of 211,000 in less than a year and a half